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Wildlife Acoustics press release December 12, 2006
Concord, MA Dec 12, 2006 Boston-based serial entrepreneur Ian Agranat today announced the sell-out success of Wildlife Acoustic's first generation Song Sleuth.
The Song Sleuth, the world's first interactive "Digital Birdsong Detective",
hit a sweet spot with the fast growing number of consumers that make up the
amateur bird watching market. The Song Sleuth is the most exciting birding aid
to come along -- ever. It's the only device that lets birders identify
birdsongs in the field in real-time. Just aim the Song Sleuth in the direction
of a birdsong and in seconds the software analyzes, identifies, rank-orders
and then displays the prime suspects..
The bird watching market is comprised of over 40,000,000 enthusiasts and has become one of the fastest growing segments of outdoor sports. "The vast majority of these users are backyard curators or curious novices who want the instant gratification of identifying the birds they are seeing - in real time," states Ian Agranat, president of Wildlife Acoustics. "This recent sell-out proves that consumers are willing to actually 'spend' money to buy the product that meets their needs. It's a major milestone in our business."
Ian continues, "Results from our test launch and extensive market research shows tremendous price elasticity -- meaning that sales responded dramatically to minor price reductions.. We are currently working with partners for the second generation, mass-market priced product which will be available in time for the 2007 selling season"
Birders simply point Song Sleuth in the direction of a singing bird. In seconds, the software analyzes, identifies and rank-orders the three "prime suspects" and displays the results. Song Sleuth uniquely combines the latest advancements in signal processing hardware and software and digital directional microphone technology with authentic birdsong recordings from the world-renowned Macaulay Library at the Cornell Lab of Ornithology.
There's never been a birdsong detective like Song Sleuth. It's not a mere birdsong dictionary or flashcard pack. It's a totally new high-tech tool for birders at all levels.
"I received the Song Sleuth for my birthday and love it! What a great idea. It is very helpful for new birders. I discovered three new birds that I did not know were present on our property." --Sharon M., Far Hills, NJ
Wildlife Acoustics is the leading developer of high-tech products for birdwatchers, naturalists and researchers. The company is the latest in a 15-plus year series of highly successful ventures founded and led by entrepreneur, innovator and technologist, Ian Agranat.
Ian Agranat, President & CEO
Wildlife Acoustics, Inc.
www.wildlifeacoustics.com
ian.agranat@wildlifeacoustics.com
(888) 733-0200
Copyright © 2005-2008 Wildlife Acoustics, Inc. All Rights Reserved. Wildlife Acoustics and Song Sleuth are registered in the U.S. Patent and Trademark Office. Song Scope, Song Meter and Digital Birdsong Detective are trademarks of Wildlife Acoustics, Inc. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Apple and Mac OS are registered trademarks of Apple Computer, Inc. All other trademarks are the property of their respective owners. Patents pending.