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Wildlife Acoustics press release December 19, 2006

Wildlife Acoustics Identifies New $40B Consumer Electronics Market Niche

Wildlife Watching #1 Outdoor Activity in the US - Baby Boomers driving unprecedented growth

Birding expected to surpass $40B in 2006 - Wildlife Acoustics to capitalize on new consumer electronics market niche

Concord, MA Dec 19, 2006 Wildlife Acoustic announces the completion of the 2006 birding electronics products market and distribution survey that highlights fast growth opportunities for consumer electronics products in the wildlife and bird watching category. Schedule a private meeting with us at the 2007 International CES or SHOT shows to get a free copy of the survey.

Key highlights of the report show:

Wildlife viewing is the #1 outdoor activity in the U.S.
Baby boomers are changing outdoor pursuits to "softer" activities like bird watching
Of the nation's 66 million wildlife watchers, 45 million of them are bird-watchers
In 2001, bird watchers spent $32 billion in retail stores, expected to top $40B in 2006
Strong correlations between digital camera and binocular buying patterns
3.4M Binoculars sold each year with over 700,000 being sold for over $100

The survey shows that outdoor electronics products like the Song Sleuth are successfully creating new categories

Successful new category products have been GPS, Fishfinder, FRS Radios and Digital Binoculars with built-in camera and Scouting and Trail cameras.
The market survey has shown that Song Sleuth has significant consumer interest and intent to buy at $149.00
The Song Sleuth has been compared to the first "Fish Finders" Electronic products help the user get more "instant gratification" from their hobby
Binoculars provide the key "jumping off point" for additional products like the Song Sleuth for electronic wildlife identification

Additional Demographic highlights from the report:

Birding and Baseball?

In 2001, 82 million people participated in hunting, fishing and wildlife watching, while in that same year 89 million people attended all major league baseball and professional football games.

US Fish and Wildlife Service

Nature-related tourism is the fastest growing segment of the travel industry, with wildlife viewing the #1 outdoor activity in the U.S.

Wildlife viewing is the fastest-growing recreational activity in the United States, exceeding hiking, skiing and golfing. Washington's wildlife resources contribute to social, economic, and cultural qualities of the state and its communities.

Fueling the tremendous growth in wildlife watching activities is the aging of the "Baby Boom" generation. As baby-boomers approach middle-age, their interests in outdoor activities changes to softer activities that can be combined with other travel pursuits.

What Does a Wildlife Viewer "Look Like?"

Wildlife viewers tend to spend more on their trips than other tourists, directly impacting rural economies.
A wildlife viewer traditionally spends $100 to $130 per day, not including travel, and is generally responsible and courteous, making him/her an ideal market for local businesses that benefit from tourism.

Many wildlife viewers indicate that they consider themselves beginners to amateurs and feel a need for assistance on how and where to go view fish and wildlife.
They are interested in more than wildlife. Most watch wildlife while engaged in some other form of tourism and/or outdoor recreation.
They take trips related to: scenery, nature, outdoor adventure or learning about another culture.
They tend to be from the 25 - 54 age group.
They generally have a 50:50 gender ratio (very unusual).

Song Sleuth offers Point and Shoot Simplicity

Birders simply point Song Sleuth in the direction of a singing bird. In seconds, the software analyzes, identifies and rank-orders the three "prime suspects" and displays the results. Song Sleuth uniquely combines the latest advancements in signal processing hardware and software and digital directional microphone technology with authentic birdsong recordings from the world-renowned Macaulay Library at the Cornell Lab of Ornithology.

There's never been a birdsong detective like Song Sleuth. It's not a mere birdsong dictionary or flashcard pack. It's a totally new high-tech tool for birders at all levels.

See the free on-line demo...

For more information, about the broad wildlife viewing or birding market segments, please contact us for our exclusive market survey or feel free to download these two comprehensive reports from the U.S. Fish and Wildlife Service.

http://library.fws.gov/nat_survey2001_economics.pdf

http://library.fws.gov/nat_survey2001_birding.pdf

About Wildlife Acoustics

Wildlife Acoustics is the leading developer of high-tech products for birdwatchers, naturalists and researchers. The company is the latest in a 15-plus year series of highly successful ventures founded and led by entrepreneur, innovator and technologist, Ian Agranat

Contact:

Ian Agranat, President & CEO
Wildlife Acoustics, Inc.
www.wildlifeacoustics.com
ian.agranat@wildlifeacoustics.com
(888) 733-0200

Copyright © 2005-2008 Wildlife Acoustics, Inc. All Rights Reserved. Wildlife Acoustics and Song Sleuth are registered in the U.S. Patent and Trademark Office. Song Scope, Song Meter and Digital Birdsong Detective are trademarks of Wildlife Acoustics, Inc. Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Apple and Mac OS are registered trademarks of Apple Computer, Inc. All other trademarks are the property of their respective owners. Patents pending.